Brandt, in partnership with Winfield and USFRA, sponsored a social, digital, and earned media campaign for consumer outreach to drive awareness about food and farming at the NASCAR XFINITY Series Chicagoland 300 on September 17, 2016.
Skills: Art Direction // Design // Photography
Clients: BRANDT Racing, WinField Racing & USFRA
Agency: FLM+ (FLM Harvest)
Date: 2016
There were over 50,000 in attendance over the weekend event and an estimated 20 million watching via broadcast or online.
Fans and kids designed their own vegetable derby cars to race in the Champions Arena. Adults were encouraged to enter and participate in the 120 MPH sandwich making contest for upgraded Fan Zone and Pit passes.
Winners were drawn from the vegetable derby event and contestants built sandwiches with Dakoda Armstrong blitzing down the track in the Toyota Pace Car. Justin Allgaier judged the sandwiches once all contestants returned from their ride.
You can watch a snippet of the contest here.