New FIENDOIL™ is formulated to meet strict tolerances which makes it an ideal household oil or chain lubricant for bicycles or motorcycles. It also works to prevent rust, or as a hinge oil and of course a firearm cleaner, gun oil and more.
#GIVEADAMN
Skills: Art Direction // Design // Packaging // Photography
Client: FIENDOIL, LLC.
Date: 2017-2018
“Explorers, riflemen, hunters, police officials of world-wide fame choose FIENDOIL and so also do rangers, linemen, outdoorsmen everywhere–who live dangerously.” – A print ad from 1947
From a time when men were men and your gear was well cared for.
The NEW FIENDOIL launched in 2018 with a refreshed identity, new packaging and a new formula.
The NEW FIENDOIL launched with 3 oz. aerosol spray and 3 oz. drip products available in single and three packs. The lubricant product is made in the U.S.A. and includes free shipping on all orders.
In addition to the identity and packaging, we launched a whole social media campaign with infrographics, various lists for top uses, and brand photography. All social mediums drive traffic to the website where we promote product, merch and apparel sales.