American Optical (AO), a heritage brand known for its iconic designs, aims to reclaim its legendary status in an authentic way. The brand highlights its American roots, quality, and craftsmanship, with all production in Illinois. AO has been worn by Presidents, NASA pilots, fashion icons, and Hollywood celebrities.
We were tasked to leverage their rich history to appeal to the next generation of sunglasses enthusiasts and exponentially grow the brand to maintain a premium position in the marketplace.
Skills: Art Direction // Design // Branding
Client: American Optical
Agency: Pocket Hercules // CD: Jason Smith // CW: Ryan Burk