3M was a sponsor at Adobe MAX 2021 and needed a video that gave a high-level overview of their Visual Attention Software (VAS). This AI tool analyzes the effectiveness of your design and provides detailed reports on heat mapping, areas of interest, gaze sequence and more. I worked with a copywriter and motion designer/editor to bring this video from concept to reality.
Skills: Art Direction // Storyboarding // Design
Client: 3M VAS
Date: 2021